Passion. People. Place.
Patrick of Coonawarra is a leading South Australian winery located in the heart of Coonawarra. In order to showcase the regionality of its area, Patrick of Coonawarra houses 5 ranges; Mother of Pearl, P-Series, Single Site, Two-Blocks, and Methode.
I was so excited to refresh the P-Series wine range. I was tasked to create a contemporary label that aligned with the company's pillars, being Passion, People and Place.
The label harmoniously combines a blend of classic wine heritage and contemporary minimalism, a true testament to the art and science of winemaking. Through sophisticated foil embellishments, bold typography and subtle embossed words, I strived to convey a sense of confidence, prestige and personality with every bottle.
Packaging Design
Graphic Design
Photography Direction
Small Team. Award-Winning Wine.
Working closely with their Marketing and Sales teams, I have been responsible for the creation of compelling design assets for a variety of channels and campaigns. With every new release, vintage and campaign I have designed printed sales materials that are distributed to Shops and Restaurants that stock our wines. Amongst these print materials are: Trade Presenters, Shelf Talkers, Flyers, Corflutes and Table Talkers.
Digital Design is another pivotal tool that has allowed our brand to reach large audiences. I am responsible for creating visually striking and appealing digital assets that are showcased through our social media channels, our website and through paid media.
Graphic Design
Digital Design
